Today marks one year until the London Olympics opening ceremony in 2012. The excitement about the games will continue to build over the coming 12 months with many businesses, particularly in London, looking to take advantage of 'Olympic fever' in their advertising or marketing campaigns. However, businesses must be careful not to fall foul of the rules governing ambush marketing.
What is Ambush Marketing?
Ambush marketing is a form of strategic marketing which is designed to capitalise upon the awareness, attention, goodwill, and other benefits, generated by having an association with an event without an official or direct connection to ...