Posted on July 23, 2012 by Sam Lester and Esterina Fiore
With the London Olympics less than a week away, we review the debate regarding sponsorship of the London Olympics and the legal barriers that have been put in place by the London Organising Committee of the Olympic and Paralympic Games (LOCOG) with regards to marketing opportunities for local businesses.
As previously blogged here, LOCOG and the official sponsors of the London Olympics enjoy a raft of legislative protection that covers all aspects of Olympic branding, from the use of Olympic logos and mottos to the mere association with the London Olympics in the course of a trade to generate ...